About Us

A first time mum to my daughter, Rue, and long time food enthusiast, I started documenting my daughter’s baby-led weaning journey in May 2022. Along with the highs and lows of Rue’s weaning I’ve shared tips, tricks, hacks & recipes to make the baby-led weaning journey less daunting for other parents. 

I've worked with children for the last decade, and am passionate about all forms of child development. I see baby-led weaning as one of the earliest consistent learning experiences we can offer our babies. But I noticed that for a lot of parents, the weaning process was nerve-wracking, overwhelming and stressful. I wanted to share our journey to give inspiration, support and encouragement to other parents who feel uncertain. To show the ups and downs, to spread positive, accurate information about what a baby needs from their diet and to help parents find the easiest ways to achieve it all. I’ve always been experimental with food and love getting creative with recipes and different ways to eat, so in a way our baby-led weaning journey has been an extension of this! 

Zoom forward 7 months, and our channel has over 970,000 followers and 32 million likes... Despite the huge numbers, the thing I'm proudest of is the community we have fostered of both parents and non-parents alike. It's been an incredibly positive corner of the internet and we can't thank you enough for helping us to create that.

And now we’re branching out! The TikTok journey has been a wild ride and I know we still have so much more to give! So to any of you who have supported us so far, and to those of you who will continue to join us on the journey, thank you 🤍